The Earth Hour Movement

The Earth Hour Movement


The Earth Hour movement is a global unifying action that symbolises our collective and ongoing dedication to protecting our planet. 

This involves an annual ‘lights out’ event organised by the World Wide Fund for Nature (WWF) organisation, where people from all parts of the world are encouraged to turn off their lights on a predetermined date towards the end of March.



Earth Hour’s concept was created by Andy Ridley in 2007 to educate Australians on the climate crisis and encourage people to show their support for climate action.

Since then, Earth Hour has evolved from a local grassroots movement to a globally recognised international campaign with millions of individuals from over 185 countries taking part.

The uncertainty created by COVID-19 forced Earth Hour 2020 to become completely digital. As a result, online social platforms such as TikTok and Instagram are exponentially fuelling the campaign’s global growth – leading to the campaign gaining the largest online following since its launch 15 years ago.



While the ‘lights out’ event may lead to energy and carbon reduction, WWF emphasises that the campaign is primarily a symbolic action.  

The globally unifying action of switching off our lights represents the collective awareness of our climate crisis and our ongoing dedication to protecting our planet.

It also serves as an annual reminder to continue our commitment to protecting the planet and to actively address the evolving environmental threats. 

This creates an opportunity for us to start the crucial conversations we need to have about how to fix our escalating environmental crisis – leading to far-reaching impacts.


Taking part is as simple as turning off your lights.

The global campaign encourages individuals and organisations, from all parts of the world, to switch off all non-essential lighting for one hour during a pre-planned collective time of action.

In Aotearoa New Zealand, Earth Hour was held on March 27th at 8:30 pm – did you switch-off?


As the objective of the campaign is to ‘get us started’, we need to continue with our commitments to a better planet.

Below are a few simple actions you can incorporate into your daily life to help you get started:

  •  Join the Earth hour campaign and use it to start a conversation with family, friends, and co-workers;
  •  Always power off all non-essential electrical equipment and lighting;
  •  Refuse, Reduce, Reuse, Repurpose, Recycle – a good way to start is by refusing single-use plastics;
  •  Introduce a green waste/compost bin at your workplace;
  •  Participate in your community’s communal garden – or start one!
  •  Learn about your local government’s environmental and waste policies – and raise any issues of concern.

Did you participate in Earth Hour this year? 

If you missed out on Earth Hour, don’t worry because Earth Day is happening ThursdayApril 22nd.

Learn how to get involved with Earth Day here:…

To find out how Earth Hour 2021 was record-breaking, head to

You can learn more from WWF and Sir David Attenborough about How to Save Our Planet here.

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