All Heart NZ allows corporates to REDIRECT, REPURPOSE and REDUCE their waste while supporting communities throughout Aotearoa and globally.

We are a registered charitable trust that supports partner organisations to reduce poverty, increase access to education and provide wellbeing services. We believe that improving the ways we both source and dispose of ‘stuff’ can positively impact our planet and the quality of life of the people who help produce, reuse and dispose of it.




He aha te mea nui o te ao? He tangata, he tangata, he tangata
“What is the most important thing in the world? It is people, it is people, it is people.”


We achieve a circular economy solution for unwanted corporate furniture and equipment.


We have an ‘out of the box’ approach to thinking sustainably and supporting communities.


We are a ‘one stop’ zero waste sustainability solution to REDUCE, REDIRECT & REPURPOSE  for all redundant corporate stuff.


In 2015 whilst walking out of a friend’s accounting business, I noticed one of his offices stacked high with computers, desks, chairs and other unwanted goods. That struck a chord with me; how many times during my corporate career did I see similar goods simply thrown away? How many times did I leave an unwanted phone, laptop or tablet lying in a drawer?

Thanks to my years of social sector experience, I saw those redundant goods through fresh eyes; they were no longer a waste of space, rather a pathway to bringing about social and environmental change. 

All Heart NZ has developed over time to include our Repurpose and Reduce partnerships. 

As you learn more about our heart, I hope you will be encouraged.

— Joe Youssef


Joe Youssef

Chief Encourager

Joe is the Founder, National Director and Trustee of All Heart NZ.  He was formerly the co-founder and Chair of Coast Youth Community Trust and has a background in business management and start-up ventures. He has a passion for seeing people become all they were created to be. Joe  served as a Pastor at Whangaparaoa Baptist Church for 12 years and is also now involved in another start-up in the coffee industry. Joe is married with two children. 


Julie Knell

National Relationships Manager

With a background in sales and a heart to make a difference in people’s lives, Julie is proud to represent All Heart NZ in business and relationship development, working with our corporate partners.  Julie’s empathy and heart means she loves being part of bringing about positive change in the community. 

Julie has a love for kombis, the sun and travel, and a heart for the lost and lonely.


Allan Robertson

National Distribution Manager

Allan previously served for 12 years as the Director of Peter Snell Youth Village and as the Director of Coast Youth Community Trust. Allan has undertaken these roles with a passion to see people and communities impacted in a positive way.  Allan now brings that passion to All Heart NZ as the National Distribution Manger with oversight of the All Heart Stores in Albany and Manukau and social enterprise development.

Jordan Robertson


Jordan  brings to All Heart NZ past experience in retail, with a focus on  tech.  Jordan is based at our Albany All Heart Store and uses his digital skills to run our e-commerce store and retail systems in order to provide the best customer experience. Jordan is back in NZ after a stint over in the USA and has a lovely wife and 4 kids.

Ian Upson

Up-cycle specialist

Taking redundant tech and bringing it back to life is what Ian is great at! Ian comes with over 20 years of experience in the tech industry, after an earlier career as a paramedic.  He now oversees the recycling, re-purposing and reselling of the All Heart NZ tech.  Ian is a devoted family man. 


LJ (Lindsay) Unuia


LJ has developed our All Heart Store in Manukau having previously worked in retail and as ops manager for Habitat for Humanity Re-Store, as well as Business Operations manager for CIDANZ (Cook Islands Development Agency).  LJ has a heart for community development and a busy young family.

Caroline Wearn

Finance and Administration Manager

Caroline has been involved in the non-profit sector in both management and governance roles since moving to New Zealand in 2001 and following a successful legal career in the UK. Whilst serving on a number of non-profit boards as a trustee Caroline completed the Not-for-Profit Management Graduate Diploma at Unitec. Her passion in seeing business and community working together is reflected in her role at All Heart NZ.


Kate Hall


Kate is a communication enthusiast, loving all things words and all things people. After learning about our individual and collective responsibility to care for people and planet in 2015, Kate began to use her digital communication skills to help businesses to spread this message in the online world. She is passionate about sharing stories that matter, connecting people together, and protecting our gorgeous Aotearoa for future generations. 

Jean-Claude Kainuku

Warehouse Assistant, Manukau

Jean-Claude is a key member of our All Heart Store at Manukau, helping in the showroom with customers and in the Warehouse managing the  freight deliveries and stock .  Jean-Claude works alongside our volunteers and ensures the community enterprise store runs smoothly.

Mairi Barrett

Mairi Barrett


Mairi comes from a background in nursing, along with experience in Administration and HR Management. It is her love of people and natural desire to encourage others that sees her involved as All Heart NZ gains momentum and builds a great team. 

Matthew Luxon

Reduce specialist Environmental sustainability

Matthew specialises in the establishment and operation of community-led, resource recovery enterprises nationally. He is the Director/Manager of Envision NZ, an environmental and economic development consultancy.  Matthew is also involved with the Zero Waste Network as a Trustee.  All Heart NZ is excited to have Matthew’s expertise in our corporate reduction partnerships. 

Waveney Warth

Reduce specialist Environmental sustainability

Waveney is passionate about inspiring behaviour change through engaging communications, education and experience.   Waveney is Sustainability Communications specialist at Envision NZ, an environmental and economic development consultancy.  Waveney brings her expertise in zero waste consultancy to support All Heart NZ’s corporate reduction partnerships. 


Daniel Smith

Partner - Gaze Burt

Daniel is a partner in the law firm, Gaze Burt, which has offices in the CBD and Albany in Auckland. Daniel brings to the Trust his expertise as a commercial and not- for-profit legal advisor. Outside of the law, Daniel has been involved in leadership roles in The Salvation Army, including Church leadership, building projects (including the location of family stores) and youth leadership. Daniel is married with  three children.

Karen Hellesoe

Operations Manager

Karen is an Operations Manager at Waitemata District Health Board. She has a Post Graduate Diploma in Business and a Masters in Health Sciences. Karen was Board Chair of KingsWay School for 4 years and is a Director of a property investment company. She is excited about supporting sustainable social enterprise ventures using her experience in leadership and administration. Karen enjoys spending time with her two teenage children.

Vaughan Darby

Vaughan Darby


Vaughan is a Director of Sustainable Property Investments.  He has been involved in a variety of companies over the years serving as a director. Presently he is involved in commercial property investments and a free-range egg company. Vaughan has a passion for Christian education, and advises the KingsWay Trust, Association of Integrated Schools and Asian Outreach Cambodia. Vaughan is married with two adult sons. 

Kelvyn Fairhall


Kelvyn is an Accountant and was formerly a Baptist Pastor and the National Administrator for the Baptist Union of New Zealand. He has utilised his skills as a gifted administrator and accountant to bless many ministries and communities around the world, as well as serving on many boards.  Kelvyn acts as Treasurer to the Trust whilst running his own accountancy practice. 

Joe Youssef

National Director

Joe is the Founder, National Director and Trustee of All Heart NZ.  He was formerly the co-founder and Chair of Coast Youth Community Trust and has a background in business management and start-up ventures.  Joe  served as a Pastor at Whangaparaoa Baptist Church for 12 years and is involved in another start-up in the coffee industry. Joe is married with two children.